Asos turns to AI stylists to win back shoppers after sales slide 12%

Online fashion retailer says action to cut discounts and deter ‘serial returners’ contributed to fall in sales

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Asos has turned to online stylists powered by artificial intelligence as it attempts to win back customers and reverse a fall in sales.

The online fashion retailer said sales had fallen 12% in the year to 31 August, and City analysts predicted another year of declining sales ahead.