AI is changing the relationship between journalist and audience. There is much at stake | Margaret Simons

There is no point pretending that change is not happening, or that it can be avoided. But these are the risks we must address

The idea of serving the public has been baked into the bones of journalism ever since the profession was created.

Whether it was quality information to inform the citizenry, or sensationalism and gossip, newsrooms and editors have had the desires and needs of their audiences, noble and ignoble, front of mind.